Ben Pearson made his first bow after reading a book on making bows. He made his first bow and began practicing. He entered the Arkansas State Archery Championship in 1926 and came out next to last. He went back and built better equipment and in 1927 he won the Arkansas State Championship. He began making archery equipment for other archers in the area. He was successful, but realized that making archery equipment by hand was slow and expensive. He designed machinery to mass produce archery equipment, but the country was in a depression and funding was hard to find. When Ben Pearson met Carl Haunt, an oil man with an interest in archery and an eye for business he got the backing he needed to begin Ben Pearson Inc. The first catalog in 1938 had only arrows in it. The logo was "ARROWS of EXCELLENCE". The machinery allowed the company was able to mass produce bows cheap enough for the average Person to afford archery equipment. The company was making several thousand a day. This production of archery equipment resulted is the spread of archery across the country. By the early 50's the company had an undeserved reputation making inexpensive archery equipment. Archery sets accounted for 80% of sales by Ben Pearson Inc. Only 1 1/2 % of sales were for custom bows. People viewed Ben Pearson equipment as good middle line bows, but not top of the line equipment. To change this perception a new line of bows was designed, there was a new advertising campaign, a new color catalog and a new "BRAND NAME" for each bow. Before this all bows had only a model number. In 1958 bows were given names. There were two take-down models were kept in the line and named the Bushmaster and the Cobra. Three new bows were developed: the Cougar, Javelina and Safari. The Cougar was the least expensive bow in the line, the Javelina was a middle priced bow and the Safari was the top of the line. Later that year a bow was added. It had long working limbs, instead of the semi-recurved limbs of earlier bows. The limbs were wide to resist twisting, yet still have cast. The window was high, six and 3/4 inches. The machines that made the bow could work wood within 1/1000 of an inch. Thus the ad "Perfection by Pearson" The Palomino" was born. The success of the bow caused the factory to be six weeks behind on orders for the Palomino.